Instagram Story Strategy Execution
I have developed and created new branded visual templates and an interactive story strategy using Canva by introducing features like “Swipe to the Right” (promotional), “Pick Your Favorite” (entertainment), and “Share Yours” (feedback), resulting in a 50% increase in story engagement within two months.
Instagram Reel Series Production
I launched themed Instagram Reel Series and redefined the existing Reels strategy by introducing engaging series such as #SafetySaturday (educational tips), #MicCheck (interactive interviews), and general program area highlights. Led all stages of content creation—from concept to recording—resulting in a 3x increase in average reach and significant growth in engagement and follower retention.
LinkedIn Post Strategy Redefinition
Led a team of three in developing a LinkedIn strategy, including brainstorming sessions and the creation of nine visual templates designed to foster community engagement.
Social Media Analytics and Reporting
Created and presented monthly social media analytics reports to the marketing coordinator and a six-member team, highlighting performance insights and growth opportunities. Have also assisted in preparing training materials and documentation to support team onboarding
Content Calendar Execution
Planned and managed social media content calendars using Asana, building monthly and weekly schedules aligned with key events, campaigns, and goals. Implemented a strategic mix of Stories, Reels, and posts to boost content effectiveness and engagement.
